What Is SEO and How It Works
What is SEO?
SEO is the practice of making a website or website content perfect in order to provide the best answer to the user’s search queries and gain better search engine rankings.
It is to make sure that the website content is well written, organized, and included the right keywords following the rules of search engines.
This SEO practice is referred to as an optimization process that makes things as perfect as possible. Since the websites or website contents are optimized for search engines, this practice of optimization is named SEO or search engine optimization.
To improve the quality of the website, SEO includes more than 200 ranking factors and many tricks to tackle regular algorithm updates of Search engines.
Applying these factors and tricks ultimately helps the websites and their contents to become more perfect, which will lift them into the ranking on search engine result pages.
The most important aspect of the website is its content.
The more authoritative and quality of the website and the content will be, the higher the ranking is confirmed.
So, in order to guarantee a high ranking, the webmaster must ensure SEO rules and content quality that the website content is well-written, informative, and original. Conversely, all the work done positively for better ranking of a site is certainly a part of SEO.
The goal is to make the website more visible to Google, Yahoo, and other major search engines, so that it appears higher in the search engine results pages (SERP).
The higher a web page appears in the SERPs, the more likely the people will visit it and convert it into customers of a business. This is the real purpose of SEO.
How Does SEO Work?
So, in the whole SEO battle, optimization is the key to unlocking the door of the success of any business.
Then, what is optimization?
Optimization means choosing some best practices such as many factors, strategies, and tactics to achieve the highest ranking performance from the website or website content.
It maximizes desired practices that work to rank and minimizes or stops undesired practices.
White hat SEO, Black hat SEO, and Gray hat SEO
So, optimization works in two ways. Desired or undesired.
White hat optimization includes desired practices that help the site to rank organically.
That means these optimization techniques are approved by search engines, and not designed to do any harm to the website or its competition.
On the other side, black hat optimization includes undesired practices that even though help to rank for a time being will encourage experiencing penalties from search engines.
This is because this method of optimization always violates the SEO rules of search engines.
And if any SEO is practiced residing in the middle of these two methods, it is Gray hat SEO. Though it does not violate SEO rules strictly, it often goes out of the best practices of SEO.
On-page SEO, Off-page SEO, and Technical SEO
Now let’s see how we can do SEO.
Think a bit. In the large volume of the internet, we have only two things web pages of a site and its content.
Our goal is to rank this content under one or more keywords at the top of the search result.
Keywords are words or phrases that the users use to make a search in the search engine for finding the best answer to their search intent.
According to the search engine guide, we have to ensure three tasks to achieve the goal.
They are On-page SEO, Off-page SEO, and Technical SEO.
What Is SEO and How It Works
Firstly, we need to optimize the items of a web page using keywords following SEO rules or search engine guidelines. This optimization practice is named On-page SEO.
On-page SEO includes Title tag, Meta description, URL structure, image alt tag, heading tag, header, content, structured data, and more items of the webpage to optimize using the target keywords.
By doing this entire task in On-page SEO, we are, in fact, trying to make understand the search engine all about our content on a page.
In spite of having information from On-page SEO, the search engine is still confused about the quality of the content especially when it goes to ranking issues.
But, there are huge of relevant content on the internet. Who knows what the quality or perfect answer is?
In this step, the search engine wants to judge the content before ranking it. For that purpose, the search engine counts the quality backlinks that are achieved on the site from other high-authority sites in favor of the content. This optimization is named Off-page SEO.
The backlinks in Off-page SEO are regarded as a vote from another high-authority site to mean that this content provides more relevant and exact answers. Also, this content provides real value to the users.
There are also some technical issues with the sites or pages that prevent the search engine and the users to understand the content that delays or stop crawling, indexing, and ranking of the page.
Search engines think these issues should be optimized before requesting the content for indexing and ranking. This optimization technique is named Technical SEO.
What Is SEO and How It Works
What Is SEO and How It Works
Conclusion:
SEO is considered an integral part and one of the most important aspects of online marketing. When done correctly, it can help your website rank higher in search engine results pages (SERPs), leading to increased traffic and potential customers. In addition, effective SEO can help you improve your website’s overall visibility and competitiveness. We all should learn SEO since everything exists online.
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